SUMMARY: Help your listeners to understand how your subject affects their lives, and show them what to do with what they learn.

• Think about your listeners. Meditate on why your listeners need to hear the information you are sharing, and consider what aspect of the topic will be particularly helpful to them.

• Throughout your presentation, show your listeners what to do. Right from the start, each listener should realize, ‘This involves me.’ As you develop each main point, show how to apply it. Avoid speaking in generalities.